Hello, I’m Adam Joe.
I'm the Head of Creativity at Alder Vineyard and freelance, helping local businesses with branding, web design, print, marketing and photography.
User experience is at the heart of what I do. I love exploring new ways to improve peoples lives by creating intuitive designs that solve user problems while keeping things simple and delightful. My passion for product design was born through studying my BA (Hons) in Graphic Design at Falmouth University. I’ve since worked as a Product Designer at Crowdcube and now work as the Head of Creativity at Alder Vineyard helping spread their mission to share a love for wine, far beyond the bottle. I’ve spent the last 5 years helping in the vines and heading up the creative front for the vineyard as a rather full on hobby until taking the leap with the family team in 2020 as we took the business to the next level.
Alongside my love of design and story telling I’m also a keen photographer. Taking product and lifestyle photography for both web and social content as well as spending my spare time exploring and capturing sights across the South West.