A shift of focus, still keeping the wine at the centre but surrounding this more closely with the experience and educational value of a visit to Alder Vineyard. Putting the focus on how a bottle of Alder wine is far more than just the wine, it is the year-long process of caring for the grapes by hand, the soil, the weather and the girt, sweat and tears of the families raw passion for vine care, Devon and growing a business together. You’re not just buying a bottle, you’re buying a part of this families slice of Devon.