To make a reusable system we broke down the content into key elements, for example, an article, case study and video. For each, we designed a full-width module and created a system for combining the content in what we call ‘story sections’. These 3×3 sections can pull together a grid of different content to tell a story. In these sections each element can be 4 sizes, 1×1, 1×2, 2×1 and 2×2 to create hierarchy.