Alder Vineyards current labels have a lot going on, featuring a tendril, logo, brand name, location and grape variety. This complexity reduces the impact of the label and reduces its dominance on store shelves.
Keep it super simple by only displaying the information as and where customers need it. The new wrap-around wine labels take customers on a journey, first grabbing their attention with the strikingly simple front panel. Then it leads them into the specific details for the vintage, followed by an insight into Alder Vineyard. This was all based on customer research that showed the core reasons that initially attract customers to a bottle of Alder wine is their location or branding.
The front panel is all about impact, with the tendril mark taking centre stage. The colour changes for each variety to give them a distinct but consistent image. The colours are inspired by the flavours in each bottle, the Madeleine Angevine pictured was inspired by crisp green apple and melon. The wine labels also features a handwritten line ‘Grown in Devon’ to keep the personal touch and keep Devon in the spotlight.
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